About Us
Who we are — and what makes us different
We are 1C1Y, a German Fashion Start-Up born from a simple but powerful idea: Fashion can do more than look good — it can do good.
Three years ago, our story began with a black T-shirt created by our partner NGO ARTHELPS. Every shirt funded a year of creative education for a child in South Africa. That idea brought together our team of designers, photographers, and architects to start something new: the world’s first Social Fashion Luxury Label.
We combine timeless fashion, Italian chic, elegant streetwear, and smart casual essentials — but what truly sets us apart is the social impact behind every item.
What we stand for
At 1C1Y, we believe in fashion with purpose. Every item you buy funds a creative workshop for a child in need, offering hope, education, and new perspectives. (Hence the name '1 Child 1 Year')
Social Fashion means creating beautiful, long-lasting pieces with a clear conscience.
Our mission:
- Create timeless, sustainable fashion
- Empower children through creative education
- Inspire people and industries to take social responsibility
Our designs, crafted by Bernd Keller (known for Hugo Boss, Marc O’Polo & Puma), unite elegance and youth culture-inspired streetwear.
Why you’ll love us
Your clothes should do more than look good — they should mean something.
With every 1C1Y item, you’re not just investing in quality fashion with timeless style, you’re giving a child a future filled with creativity and confidence.
Our collections are designed to last — not just through seasons, but through moments that matter.
Find out more about our innovative Social Fashion concept