Lasse Kruschwitz: From Emerging Talent to Designer with His Own Signature
The Debut of a Designer’s Vision
Lasse Kruschwitz is no stranger to the 1C1Y team. After years working as an Assistant Designer under Bernd Keller, he has gradually developed his own profile and creative voice. Now, alongside his degree at the renowned UdK Berlin, he is stepping up to design his first independent limited Atelier collection — a bold move fully supported by the 1C1Y family.
Since 1C1Y has always believed in nurturing new creative talent, Bernd Keller deliberately passed the torch to Lasse, continuing to mentor him throughout this transition. This blend of experience and fresh vision makes this collection a true highlight.
Inspired by Daily Life
For this debut, Lasse the design team set a clear focus: every step of the process — from concept to production — was made, designed, and handcrafted in Germany. His inspiration came not only from his love of luxurious, high-quality materials but also from people who inspire him every day and their needs. The result is a shirt that fits seamlessly into the existing 1C1Y collection while taking it to a new level. Lasse combines minimalist design principles with artistic details and a strong commitment to sustainability.
Each designer shirt and blouse is fairly produced in Germany, using carefully selected fabrics in small, limited editions. 1C1Y shows that high-quality fashion does not have to be loud to make a statement.
More than fashion — a statement for timelessness and responsibility.
